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Pietro Iraci Cappuccinello is a skilled digital marketing professional with extensive experience in developing and executing global Paid and SEO strategies for luxury brands at SANTONI since April 2022. Prior roles include serving as Digital Performance Supervisor at GroupM Italy, managing media activities for leading beauty brands, and working as a Digital Marketing Specialist Senior at Reprise Italy, focusing on multichannel digital media strategies. Experience also encompasses positions at OMD Italy, E3, and Augusto Italian Food, where Pietro honed expertise in digital campaign planning, social media management, and performance analysis. Pietro holds a Master's degree in Marketing, Communication and New Media from Bologna Business School and a degree in Politics and International Relations from Università di Catania.