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Franziska Trenz has over 20 years of work experience in the digital marketing and e-commerce sector. Franziska began their career in 1999 as an Online Marketing Manager, Business Development, and Web Development at zooplus AG. In 2005, they joined TradeDoubler as an International Account Director, International Publisher Director, and Head of Campaigns Germany. From 2011 to 2015, they worked as a Digital Marketing & E-Commerce Consultant for various clients. In 2015, they became Responsable Monétisation of the tyre comparison & tyre advice portal pneu.rezulteo.fr. Since 2020, they have been working as Marketing Manager Germany and Country Manager Germany at SantéVet and SantéVet Deutschland, respectively.

Franziska Trenz received their Master of Arts (M.A.) in Communication and Media Studies from Ludwig-Maximilians-Universität München in 2001. Franziska also obtained a Diplôme de l'Institut francais de Presse in Communication from Université Panthéon Assas (Paris II) between 1996 and 1997.