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Federico Isuani is a seasoned professional in marketing and education with extensive experience across various roles and companies. Currently serving as Partner and Director of Marketing Solutions for Americas at LLYC, Federico oversees key marketing verticals such as Brand & Advertising and Growth & Transformation. As the Founder and CEO of BESO by LLYC and Co-Founder of Social Piper, an all-in-one social media management platform, Federico demonstrates a commitment to innovation for small businesses. Additionally, Federico is a member of the Santander X 100 entrepreneurial community, reflecting a dedication to fostering impactful business practices. Past roles include marketing leadership at Amadeus and Starwood Hotels & Resorts, along with extensive teaching positions at higher education institutions like Instituto Tecnológico Autónomo de México and IBERO Ciudad de México. Federico holds an MBA in Strategic Marketing and has pursued further education at prestigious institutions, including Northwestern University's Kellogg School of Management.