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Sophia Walmsley holds the position of Marketing Effectiveness Lead at Santander UK since July 2020, where Sophia drives an effectiveness culture across all marketing activities to support business goals through innovative marketing and sustainability programs. Previously, Sophia served as Customer Journey Manager at Banco Santander, focusing on data-led decision-making to enhance customer journeys, and as Digital Acquisition Manager at Santander UK, overseeing the digital acquisition of various financial products. Sophia's earlier roles include Product Marketing Executive at Banco Santander, where strategic product and customer strategies were developed, and several positions within Santander UK Corporate & Commercial, including Country Manager and support roles in strategic alliances. Sophia's career began with experience in customer service and event organization. Sophia holds a BA in Theology, Philosophy and Religious Studies from King’s College London.