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Daniel Wilcox has over 20 years of experience in campaign operations and analytics, currently serving as the Head of Campaign Operations at Santander UK since March 2009. In addition, Daniel has held roles including Lead Manager PEGA Decision Architect, Head of SAS Selections, Senior Manager Campaign Operations, and Pricing Analytics Manager. Prior to joining Santander UK, Daniel worked at GE Capital from September 2001 to March 2009, where roles included Pricing Manager, Client Analytics Relationship Manager, and Senior Marketing Analyst. Daniel holds a degree in Statistics from the University of the West of England.