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Daniel Creed has over 17 years of experience in marketing roles, primarily at Santander UK since June 2008, where responsibilities have included Head of Marketing Planning & Effectiveness, Media Strategy & Marketing Effectiveness Lead, Lead Media Strategist, Senior Media Planner, and Media Planning Manager. Prior experience includes serving as Digital Marketing Manager at Alliance & Leicester from September 2006 to June 2008. Daniel Creed holds a Bachelor of Arts in Business and Marketing from De Montfort University and is currently completing a program at Saïd Business School, University of Oxford, from June 2023 to November 2023.