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Marta Oliveira is a seasoned professional with extensive experience in brand strategy and marketing across various industries. Currently serving as a Brand Strategist at Santander Portugal since October 2022, Marta previously worked as a Strategic Marketing Specialist at Oney, where consumer trends and insights played a key role in regular reports and strategic projects. Prior positions include Strategic Planner and Senior Social Media Manager at BBDO Portugal, Digital Strategy Consultant for Maybelline at McCann Lisbon, and Digital Marketing Consultant at Universal Music Portugal/Ogilvy One. With a background in project management and brand consultancy, Marta has cultivated expertise in digital strategy, content creation, and social media management since beginning a career in 2005. Educational credentials include a Corporate Communications degree from Instituto Superior de Comunicação Empresarial and a postgraduate in Forecasting, Strategy, and Innovation from ISEG.