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Oksana Sokolovsky serves as SVP of Pricing, Decision Science and Digital Strategy at Santander Consumer USA, focusing on digital transformation and program delivery in the realms of pricing and decision science. As the Founder and CEO of ROAR Augmented Reality, Oksana developed an award-winning no-code Metaverse content management product. Previous experience includes co-founding PerformLive, an AI-powered live commerce marketplace, and founding Io-Tahoe, a data analytics company acquired by Centrica, where Oksana achieved significant growth and innovation. Oksana's career also encompasses leadership roles at Deutsche Bank and Morgan Stanley Smith Barney, as well as advisory positions in various companies. Oksana holds several advanced degrees from Long Island University, London Business School, and INSEAD.