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Lucia Maria (Marilu) Affatato is an accomplished professional with extensive experience in customer experience, sales, and training across various prominent organizations. Currently serving as Chief Commercial & CX Officer and Chief Customer Care and Retail Network Officer at Santagostino since October 2020, Marilu previously held key roles at Apple as Store Manager, where responsibilities included driving sales and enhancing customer satisfaction. Marilu's career also includes significant positions at Vodafone IT as HR Learning & Organisation Manager and CRM Training Manager, along with roles in customer service management at Vodafone and Omnitel. An early career in commercial consulting further complements Marilu's expertise, which is underpinned by academic credentials from Sapienza Università di Roma.