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Over the past three decades, Adrian’s career has focused on international sales, business development and global market entry and expansion of travel, tech and consulting companies. In 2019, Adrian was appointed to the Confederation of Indian Industry (CII) Trade Facilitation Group National MSME Council, established to support the Government of India’s Ministry of Micro, Small and Medium Enterprises (MSME). This group provides strategic direction and act as an advisory to the Council on issues related to market access and trade policy at Central and Regional/State levels. Adrian is often featured in the international business press. He is regularly engaged by international governments, their trade support agencies, trade associations and industry bodies seeking to develop more effective ways of facilitating international trade and investment.