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Gelly Palu currently serves as the Head of Marketing at Sanitex Eesti, the largest FMCG wholesale and distribution company in the Baltics. Gelly's marketing expertise is complemented by a role as a Marketing Coach at Paprika OÜ, focusing on training individuals in foundational marketing skills. Previous experience includes positions as a Communications Specialist at SMIT, Head of Communications and Marketing at JCI Estonia, and Marketing Project Manager at Lidl Eesti, among others. Educationally, Gelly holds a Master's degree in Management and Marketing from TalTech – Tallinn University of Technology, alongside a Bachelor's degree in Public Relations from Tallinn University. Gelly has developed a strong background in internal communications, event management, and digital marketing throughout a diverse career in various sectors.