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Hélène B. is an accomplished marketing professional with extensive experience across various industries. Currently serving as Marketing Director at Groupe Sani Marc Group since 2018, Hélène has demonstrated expertise in omnichannel marketing strategies and campaign management, previously holding the same position at Reitmans Canada Ltée/Ltd from 2016 to 2017. Prior to that, Hélène excelled as Brand Group Director at Aliments Ultima Foods inc., contributing to brand repositioning and product innovation. Hélène's career began at Molson Coors, taking on multiple roles from Brand Manager to Market Research Manager, and started in market research at Léger. Hélène holds an MBA in Marketing Research from UQAM, a diploma in Marketing Management from IÉSEG, and a Professional Development Certificate in Digital Content and Community Management from McGill University.