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Gustavo Rocha Jr. has worked in the creative industry since 1995. Gustavo began their career as a Clip Art Illustrator at Zedcor and then moved to Digital Reign Studios in 1996, where they served as an Art Director. In 2001, they took on the role of Art Director at Redline Dezign, and in 2002 they joined Sandoval Creative, Inc., formerly known as Motto Productions Inc., where they have held the position of Art Director ever since.

Gustavo Rocha Jr. attended Art Center Design College from 1992 to 1996, where they studied Advertising Art and Graphic Art.