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Amanda Holtz is an experienced inbound marketing analyst currently working at Sanar since February 2020, responsible for the organic marketing of the company's E-commerce in Medicine and Health. Key activities include managing email content, CRM processes, persona studies, organic traffic monitoring, and developing marketing campaigns. Prior roles at Sanar encompassed acquisition, branding, and initial marketing internship positions, where responsibilities ranged from traffic management to social media content production. Amanda's earlier experience includes an internship in internal communication at Lojas Le biscuit S/A, focusing on standardizing processes and developing social responsibility projects. Amanda holds a Bachelor's degree in Journalism from Universidade Salvador and attended Universidade Federal da Bahia for History.