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Bethany Grace Perez-Rubin has over a decade of experience in brand development and market research, primarily at San Miguel Brewery Inc. Since April 2018, Bethany has served as the Brand Development Head, following progressive roles as Brand Manager and Assistant Brand Manager. Earlier experience includes positions as a Brand Associate and Market Research Analyst at San Miguel Brewery from June 2011 to March 2018. Bethany possesses expertise in both quantitative and qualitative research studies, consumer insights, and strategic planning specifically for San Miguel Beer brands. Academic qualifications include a Bachelor of Arts in Sociology from the University of the Philippines, obtained in 2010.