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Tracey Lavelle is a seasoned marketing professional with extensive experience in leading strategic marketing initiatives and product management across various organizations. Currently serving as the Director of Marketing at Ice River Springs Water Co. Inc since March 2020, Tracey previously held the same title at Cuisinart from August 2017 to March 2020, where management of a team of five involved product management, digital marketing, and creative services. Prior experience includes senior product management roles at Newell Brands, where oversight of a $30 million product portfolio was integral to driving sales growth, and as Marketing Merchandising Manager at Phantom Industries Inc., responsible for brand strategies for products generating $23 million in revenue. Earlier in the career, Tracey contributed as a Product Manager for Casualwear at Hanes Canada, managing key brand strategies for $20 million in business. Educational credentials include a diploma in Marketing/Marketing Management from Sheridan College.