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Gideon Yu is the Co-Owner and Former NFL President of the San Francisco 49ers and is the first ethnic minority President in NFL history. Gideon previously served as the Chairman and CEO of Bowers & Wilkins, one of the leading brands in home audio. These previous roles were the result of the startup he co-founded in 2014, EVA Automation, acquiring 50-year old Bowers & Wilkins in 2016.

Most recently, Gideon was President and still remains co-owner of the San Francisco 49ers. He was the first President of color of any team in the history of the National Football League. Gideon led the financing and building of Levi’s Stadium, which included the largest stadium construction loan in the history of professional sports and the largest long-term stadium financing in NFL history. During his operating tenure with the 49ers, the team went to three consecutive NFC championship games and played in Super Bowl XLVII.