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Marta Nicolas has over 15 years of work experience. Marta began their career in 2005 as a Junior Analyst at BBDO Consulting. In 2007, they joined Lehman Brothers as a Junior Analyst, then moved to an Analyst role in 2008. Also in 2008, Marta began working as a Product Manager at L'Oréal. Finally, in 2012, they became the CEO Americas & Co-Founder of SamyRoad.

Marta Nicolas began their education in 2004 at the Universidad Pontificia Comillas, where they earned a Graduado Superior degree in Empresariales E4 in 2008. In 2006, they began attending the D'Amore-McKim School of Business at Northeastern University, where they earned a Bachelor of Science Degree in International Business in 2008.