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Juan S-H (Sánchez-Herrera) has a strong background in corporate finance and marketing. Juan began their career in 2007 as a Mergers and Acquisitions professional at w corporate Finance. In 2008, they moved to HSBC in a Corporate Finance role. Juan then joined Procter & Gamble in 2009 as a Marketer and moved to L'Oreal in 2010 for a similar role. In 2013, Juan founded SamyRoad, where they currently serve as Founder & Chairman.

Juan S-H attended Comillas Pontifical University from 2004 to 2009, where they earned a Bachelor of Business Administration (BBA). In 2005, they also attended The London School of Economics and Political Science (LSE) to study Strategic Management.