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Jo Austin-Doig is a seasoned professional in category development and retail insights, currently serving as Senior Category Development Manager at Samworth Brothers since May 2015, focusing on the Tesco category for Pies and Chilled Savoury Snacking. Previously, Austin-Doig held roles at Kantar Retail, providing strategic shopper insights and utilizing various research methodologies, and at Retailmap, where expertise included managing market research for major retail clients. Early career experience includes positions at Next Ltd and House of Fraser, following a Bachelor of Arts in Fashion and Textile Design from De Montfort University.