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Janina Baier currently serves as the Head of Marketing Consumer Electronics for Samsung Electronics in Switzerland, a position held since July 2024. Prior to this role, Janina worked at Logitech as the Category Marketing Manager for Gaming & eSports, focusing on achieving business targets and managing comprehensive marketing campaigns from June 2021 to December 2023. Janina’s earlier experience includes several significant roles at BSH Home Appliances Group, where responsibilities spanned from Global Category Product Owner for Textile Hygiene to managing marketing initiatives for cordless vacuum cleaners. Janina began the professional journey with internships at notable companies such as Volkswagen AG, Henkel, Vodafone, and argonauten G2 GmbH. Janina holds a Master of Science in Business Administration, specializing in Marketing & Management, as well as a Bachelor of Science from the University of Mannheim, supplemented by exchange programs at emlyon business school and Bordeaux Ecole de Management.