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Erika Hansson is an experienced professional in CRM, marketing, and communication, currently serving as the Head of CRM at Sambla Group since September 2019, where previous roles included CRM & Campaign Manager and Content Manager. Prior experience includes positions as Project and Marketing Coordinator at Easyfairs Nordic, Media Planner at Viacom International Media Networks Nordics, and various roles in sales and marketing across prominent companies. Erika has a strong background in campaign management, media planning, and brand communication, complemented by a Bachelor's degree in Media, English, and Communication from Södertörn University.