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Charles Mi is a seasoned technology leader currently serving as the Chief Technology Officer at Samba TV since July 2023, focusing on data-driven TV innovations. Previously, Charles co-founded ADARA, Inc., where titles included Co-Founder and CEO from July 2010 to June 2023 and Co-Founder and CTO, leading the development of a consortium-based data platform used by over 300 travel brands and architecting the Adara Magellan DSP, which generated over $150M in annual media revenue. Earlier career highlights include co-founding Opinmind, where a natural language search engine was developed, and roles at IBM Almaden Research and IBM Software Group, focusing on identity verification and software engineering, respectively. Charles holds a Master's degree in Computer Science from Stanford University and a Bachelor's degree in Computer Science from the University of North Carolina at Chapel Hill.