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Shoiab Rafi has worked in various roles across a number of companies. From 2020 to present, they have served as the National Head of Marketing and Sales for Salud Beverages Pvt. Ltd., where they are responsible for crafting strategies for all Marketing teams, designing branding and pricing strategies, analyzing consumer behavior, and coordinating sales and marketing efforts. From 2008 to 2020, they served as the National Sales Director, Vice President of Sales, General Manager of Sales for South India, Regional Sales Manager for South India, and Corporate Sales Head for South India at India Radio Ventures Pvt. Ltd. Prior to that, they were the Sales Manager for Karnataka at Monster.com India Pvt Ltd from 2004 to 2003, and a Management Trainee at Citibank India (E Serve Pvt Ltd) from 2003 to 2004.

Shoiab Rafi began their educational journey in 1995 when they graduated from Baldwin Methodist College with a 12th standard degree in Geology/Earth Science, General. Shoiab then went on to pursue a Bachelor of Business Administration - BBA from AMC Bangalore in 1998, majoring in Marketing. In 2001, they completed their Master of Business Administration (M.B.A.) from Christ University, Bangalore, with a focus on Marketing & Human Resource Management.