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Alex Finch has a diverse and extensive work history. Alex started their career at Opus Systems, where they progressed to the roles of Controller and Director of Operations. Alex then worked as a Consultant before joining Quadlux Inc as the VP of Finance and Controller. At Quadlux, they contributed to the implementation of an MRP system and assisted with technology licensing and manufacturing transfers. Next, Alex joined Mockingbird Networks as the VP of Finance and Operations, where they played a crucial role in the company's growth and fundraising efforts. Following their time at Mockingbird, they established Finch Remarketing, a business focused on buying, refurbishing, and selling used telecom equipment. After successfully selling Finch Remarketing, Alex joined Formation Brands LLC as the Head of Finance and Controller, overseeing finance, accounting, IT, and HR teams. Alex played a pivotal role in the company's growth and eventual sale to Pacific Market International (PMI). At PMI, Alex took on various roles, including Director of Finance for the Formation Brands Division, Business Manager for the Aladdin and Slant brands, and Business Manager for the Private Label division. Alex was responsible for FP&A, strategy development, pricing, data analysis, and reporting. Most recently, Alex joined Salt & Straw as the Corporate Controller, contributing to the creation of joyful experiences through ice cream and taste exploration.

Alex Finch attended San Jose State University and obtained a Bachelor of Science degree in Business, with a focus on Accounting, in 1990. Additionally, Alex completed a course titled "Clear Leadership," which focused on developing skills in self-differentiation, partnership, and organizational learning. The specific start and end years for this course were not provided.