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Peter Smith has a diverse work experience spanning over two decades. Peter started their career in 1999 at Inforonics as a Senior Account Executive and worked there until 2004. Peter then joined Mirror Image as an Account Executive, where they sold Content Delivery Services and other Digital Media Services and serviced customers post-sale. In 2009, Peter became the Director of Sales, East Coast at Mirror Image, a role they held until 2011. From 2011 to 2018, they worked at SAVO as a Strategic Account Manager. In 2018, SAVO was acquired by Seismic Software, and Peter transitioned to Seismic as a Senior Account Executive until 2020. At Seismic, they equipped global sales teams with knowledge, messaging, and personalized content and drove revenue growth for global enterprises like IBM and PayPal. In 2020, Peter joined Salsify as a Strategic Account Manager, empowering brand manufacturers to deliver exceptional digital product experiences. In 2021, they were promoted to Director of Enterprise Sales at Salsify, leading the company's enterprise sales efforts.

Peter Smith attended Bryant University from 1993 to 1997, where they obtained a Bachelor's degree in Marketing. In addition to their formal education, Peter Smith also obtained a certification in Salsify Foundations Proficiency from Salsify in February 2022.