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Virginie Murdison is a seasoned marketing professional with extensive experience in brand management and community marketing within the sporting goods industry. Currently serving as a Senior Marketing Manager at Salomon since November 2020, Virginie previously held multiple roles at Amer Sports Corporation from August 2013 to November 2020, including Sr. Marketing Manager for Consumer Experience and Brand Manager for Winter Sports Equipment. Virginie's expertise encompasses leading holistic marketing strategies for various brands such as Salomon, Wilson, Atomic, and Suunto in Canada, co-authoring the Global Event Playbook, and managing marketing budgets. Earlier career experiences include positions at Salomon, where Virginie contributed to the brand's marketing strategies and coordinated activities to launch the first North American Salomon store in Toronto, as well as an internship at Intrawest. Virginie holds a Master's degree in Marketing and Sales from ESDES Business School in France and has pursued additional studies in Germany and the UK.