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Jake Neilson is a seasoned marketing professional with extensive experience in brand management and creative direction. Currently serving as the Senior Brand Manager for Shock Top Beer at Tilray Beverages since January 2024, Jake also holds the position of Creative Director at SALMON-SAFE, focusing on brand management and digital development since September 2011. Previous roles include Brand Manager for Widmer Brothers Brewing and Square Mile Cider from November 2020 to September 2024, as well as being a co-founder and Product Manager at Craft Brew Alliance. Earlier career highlights include managing marketing campaigns for regional McDonald's Co-ops at Davis Elen Advertising and serving as a Marketing Analyst at Pop Art, Inc. Jake earned a Bachelor of Arts in Advertising from the University of Oregon.