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Samantha DoCouto is an experienced professional in digital product management and business development, currently serving as the Director of Digital Product at Sally Beauty since April 2024. Prior to this role, Samantha held various positions at Sogeti from August 2017 to April 2024, including Director-Client Partner, Senior Manager in Business Development, and Business Development Executive. Samantha also worked as a Senior Account Manager at DIVERSANT, LLC from July 2016 to August 2017, and as a Business Development Manager at ettain group from May 2014 to July 2016. Earlier in the career, Samantha was an Analyst in Brokerage at The Retail Connection from June 2013 to May 2014. Educationally, Samantha earned a Bachelor of Science in Finance from Stephens College, attending from 2010 to 2013, and previously studied at East Carolina University from 2008 to 2010.