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Helen Ferenchak is a seasoned marketing professional with a strong background in digital marketing and project management. Currently serving as a Senior Marketing Manager at Sallie Mae since June 2020, Helen has previously held various marketing roles at Insomnia Cookies and Panera Bread, where responsibilities included strategic pricing management, branding initiatives, and coordination of company-wide promotions. Helen's earlier experience at Iron Hill Brewery & Restaurant involved overseeing marketing operations and project management for major events. A graduate of Widener University with a Bachelor's degree in Communication and Media Studies, Helen possesses a diverse skill set in marketing strategy, analytics, and customer engagement.