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Benjamín Eduardo Viveros Lizana is an experienced professional in sales, marketing, and technology with a solid background in managing key accounts and developing digital strategies. Currently serving as Key Account Manager for Special Vehicles at Salfa since December 2022, Benjamín leads commercial initiatives, creating tailored solutions for clients in various sectors. Prior to this role, Benjamín worked as a Technology Advisor at Red La Reina, focusing on continuous platform improvements. Additionally, Benjamín held the position of Head of Marketing and Ecommerce at FELIZ GROUP LTDA, where responsibilities included digital transformation, sales management, and strategic planning. Benjamín's experience also includes leadership roles in marketing at Ecolabore and Risk Chile, where Benjamín developed marketing strategies and conducted market analysis. Benjamín holds multiple qualifications, including a diploma in Business Model Innovation and coursework in Neuromarketing from Pontificia Universidad Católica de Chile, along with a degree in Advertising from Universidad del Pacífico.