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Maria Lisbeth Lorca Hidalgo is an accomplished professional with extensive experience in business management and operations. Currently serving as Jefe de unidad de negocios at Salfa Rent since June 2018, Maria is responsible for ensuring branch income and business profitability through strategic and commercial management. Previously, Maria worked at Entel from January 2006 to May 2018 as Jefe de unidad de negocios Zonal, overseeing commercial and operational activities in the southern region, while successfully leading the transition of company-owned stores to franchises. Earlier in their career, from January 2002 to December 2006, Maria managed credit and collections for Compañia Cervecerias Unidas SA in the southern zone, including the administration and planning of client portfolios. Maria holds a degree in Engineering in Business Administration and Management from Universidad de Los Lagos, earned between January 2001 and December 2006.