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James Basic is a marketing professional with extensive experience in media buying and lead generation. As Head of Marketing at PALO from March 2024 to September 2024, James managed substantial advertising budgets on Meta, generating over 100 monthly leads and building a creative and media-buying team. Prior to this role, James served as Senior Media Buyer at WeGenerate from September 2021 to February 2024, where over one million dollars was spent annually across Meta and Google ads, achieving notable returns on investment while managing a team of junior media buyers and executing comprehensive marketing strategies for insurance products.