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Yuting Lien is a seasoned professional with extensive experience in research, insights, and strategy development across various organizations. Currently serving as Senior Director of Research & Insights for Sales Cloud at Salesforce, Yuting has a proven track record in operationalizing rapid prototype testing, delivering foundational insights for executive teams, and co-leading the creation of unified personas. Prior to Salesforce, Yuting was an Independent Consultant at Stupski Foundation, where grant recommendations were crafted for the Food Insecurity portfolio, and a Project Manager at Dalberg Global Development Advisors, managing strategic frameworks and research projects. Yuting's earlier roles include Program Manager at Endeavor, Global Outreach Marketing Coordinator at Ashoka, and a founding team member of African Leadership Academy. Yuting holds an MBA from Stanford University and a BA from Princeton University.