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Lance Worley is a seasoned professional with extensive experience in customer and market insights across various industries. Currently serving as Senior Manager for Customer & Market Insights at Salesforce since November 2020, Lance leads strategic marketing research initiatives to support the Marketing Cloud, Commerce Cloud, and Customer Success sectors. Prior roles include Manager of Marketing Analytics & Insights at UPS, where Lance directed market research practices for eCommerce innovations, and Principal Analyst for Consumer Insights at Capital One, focusing on product growth through customer segmentation and insights. Lance's foundational experience began at Altria, providing analytical support for brand marketing projects. Educational credentials include a Master of Marketing Research from The University of Georgia and a Bachelor of Science in Marketing from Clemson University.