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Jo Pettifer is a seasoned marketing professional with extensive experience across various roles and companies within the technology sector. Currently serving as the VP of UK&I Marketing at Salesforce since January 2019, Jo previously held positions as VP of EMEA Marketing at Box and EMEA Marketing Director at Riverbed Technology, where innovative digital strategies were implemented. Jo's background includes a significant tenure at RSA, The Security Division of EMC, working in sales and marketing roles that involved channel operations and substantial revenue management across EMEA. Jo began the career as UK Marketing Manager at Lexmark, progressing from partner account management, and has contributed to the development of successful demand generation campaigns throughout the career. Jo holds a BA in Business Administration from DeMontfort University and has foundational education from King's School in Macclesfield.