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Charly Heredia is a seasoned marketing professional with extensive experience in lifecycle marketing and email strategy, currently serving as Senior Director at Salesforce since January 2013. In this role, Charly leads cross-regional teams focused on demand generation, customer success, and communications, successfully executing email lifecycle strategies that result in a 50% year-over-year increase in pipeline. Previous positions at Salesforce include Director of Lifecycle Marketing and Senior Manager of both Web & Email and Email Marketing, showcasing a strong background in customer acquisition and retention. Charly's career also includes web strategy management at SolarCity and multimedia production at Travelocity, complemented by a Bachelor of Science degree in Business Administration with a focus on International Business from California Polytechnic State University-San Luis Obispo.