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Álvaro Verdoy is the founder and CEO of Sales Layer. Prior to that, they were the co-founder and president of Reset Spain, an organization that aimed to help generate a new production model in Spain based on greater value-added activities. Álvaro has also worked as an IT and business development specialist for Socialancer, an editorial medium specializing in online marketing. In addition, they were an organizer and international coordinator for iWeekend, an event that brings together entrepreneurs and professionals from different backgrounds to share ideas and collaborate on projects over a weekend. Álvaro began their career as a trainee at IIDL before becoming a founding member of Partido de Internet in 2009.

Álvaro Verdoy has a Business Administration degree from the Technological University Dublin and Universitat Jaume I. Álvaro also has a Certificate Course in English from SYMBIOSIS INTERNATIONAL UNIVERSITY in India. Álvaro Verdoy is currently studying English as a Foreign Language at Yes Education Centre in the UK.

Some direct reports include Aniqa Hijazi - CFO & COO, Aanya Ali - VP of Marketing, and Rodrigo Fernández - Head of Solution Engineering.