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Craig Wortmann, the CEO and Founder of Sales Engine Inc., is a highly experienced professional in the field of sales. As a Clinical Professor of Marketing at Northwestern University and the Founder & Executive Director of the Kellogg Sales Institute, he emphasizes the importance of having the right sales process and tools in place for sales success. Additionally, Craig has also served as an Operating Partner at Pritzker Group and has a background in entrepreneurship and marketing, having previously been the President & CEO of WisdomTools, Inc. Throughout his career, he has authored books, delivered speeches, and coached executives, showcasing his expertise in the realm of sales and storytelling.