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Verónica Puente Vela is an accomplished marketing professional with extensive experience across various industries. Currently serving as Subgerente Marketing at Salcobrand since December 2020, Verónica leads communicational strategies that prioritize customer well-being. Previously, as Co-Creator and CEO of Salón de Belleza Casa Magnolia, Verónica developed the brand and managed salon operations. At Promored Group, Verónica held dual roles as Directora Nuevos Negocios and Directora General de Cuentas, driving new client strategies and overseeing account management for major brands. Verónica's tenure at LATAM Airlines included roles focused on training strategies and marketing relationships with LANPASS. Moreover, Verónica has contributed to customer experience and marketing efforts at Cencosud S.A. Verónica holds an MBA from Universidad Adolfo Ibáñez and is currently pursuing further education at Northwestern University's Kellogg School of Management.