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Ofer Avidan was the owner of a silver factory bought out by Salamander Jewelry in 2003. Ofer became part of the Salamander team from that stage, employed as Production Manager, and played a key role in overseeing the design and construction of the company’s current factory. Ofer’s efforts have cemented exemplary operational procedures, developing the company’s Sustainable Practice Strategy, achieving a full complement of ISO standard certification, and successfully achieving Salamander CSR Certified status for the organization. In April 2009, he was promoted to General Manager.