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Svetoslav Tsekov is an experienced business professional currently serving as the CEO and Business Development Executive at Salad Box since June 2017, where the focus is on providing healthy alternatives to fast food in Bulgaria. Additionally, Svetoslav holds the position of Senior Business Development Executive at Noodle Pack since February 2020, responsible for launching and establishing the brand in the Bulgarian market. Prior experience includes serving as a Brand Manager at Debenhams from December 2012 to 2017, where responsibilities included brand strategy implementation across department stores in Bulgaria, Romania, and Croatia, and achieving sales targets. Earlier, from March 2008 to August 2012, Svetoslav worked as a Regional Manager at adidas, overseeing multiple stores, managing procurement and employee training. Svetoslav holds a Master’s Degree in Marketing from the University of National and World Economy and a Bachelor’s Degree in Business Administration from the International Business School Sofia.