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Saima Zaidi is an experienced social media manager and brand strategist currently managing Sakeenah's social media presence since January 2023, focusing on content and campaign development to enhance brand awareness and engagement. As the founder of Club Social by Saima since January 2022, Saima offers expertise in social media management and brand marketing for small business clients, delivering services such as content creation and analytical reporting. Prior experience includes roles at Nestlé, where Saima contributed to brand marketing for seasonal confectionery and worked on innovation initiatives for frozen foods. Additionally, Saima held significant positions during academic tenure, including president at OneProsper International, where leadership in fundraising initiatives for female farmers was demonstrated, and participation in the Hult Prize Foundation competition aimed at supporting refugees. Educational background includes a degree from Schulich School of Business, York University.