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Laurent Piquard serves as Directeur de la communication at Saint-Gobain PAM Canalisation since June 2023 and is also an Auteur / Rapporteur at Institut Montaigne, focusing on urban policy and priority neighborhoods since May 2021. Piquard has held various academic roles at Universit¨¦ de Lorraine since September 2016, teaching communication strategy at multiple levels. Previous experience includes Directeur conseil at Groupe Rouge Vif, where strategic territorial communication was emphasized from January 2022 to July 2023, and Directeur de Cabinet for Laurent H¨¦nart, former mayor of Nancy, managing political strategy and communication. Piquard also served in advisory capacities to the Ville de Nancy and Assembl¨¦e nationale, with a background in journalism and music, including performing as a drummer and percussionist with the group Ravid'vour'voir. Piquard holds a Master¡¯s degree in Media and Journalism from Sciences Po, completed in 2002.