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Maria Smith is a seasoned professional in customer insight and analytics with notable experience in leading teams across prominent organizations. Currently serving as the Head of Insight - GM at Sainsbury's since May 2023, Maria previously held the position of Senior Customer Insight Manager at Amazon, where key contributions included the launch of Amazon 4-star stores. Prior roles include Chapter Lead for Research & Analytics and Head of Customer & Colleague Insight at The Warehouse Group, as well as Insight Manager at Tesco, where efforts spanned multiple international markets. Earlier experience at Barclays involved managing brand and reputation insights, along with leadership roles in global brand strategy at Barclaycard. Maria holds a Master’s degree in History from the University of Cambridge.