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Lisa Morales Freed has a diverse work experience, starting from 2000. Lisa Morales began their career at IBM iX as a Director of Intelligence, where they held a management position and focused on strategy-based client work. Lisa Morales played a key role in positioning new and established companies online, exploring new revenue streams, and establishing the advertising discipline. During their time at IBM iX, they co-created the company's brand strategy model and received the prestigious Orbie Award of Excellence for breakthrough creativity.

After leaving IBM iX in 2002, Lisa joined Ten United as the Director of Account Planning, where they worked until 2002. Lisa Morales then joined FITCH, initially as the Director of Strategy from 2002 to 2008, and later as the Executive Director of Marketing, Americas from 2008 to 2008.

In 2009, Lisa founded their own company, Infusion Branding, where they served as the Founder and worked until 2010. Lisa Morales then joined Fahlgren Mortine in 2010, holding various roles including Director, Brand Planning from 2010 to 2011, Vice President, Brand Planning from 2011 to 2019, and finally, Senior Vice President, Brand Planning from 2013 to 2019.

From 2019 to 2020, they took on fractional marketing leadership at Columbus Children's Theatre. Later, in 2021, they joined Aspen Finn as a Research Strategist before transitioning to their current role as VP of Research Strategy at Sago, starting in 2023.

Lisa Morales Freed holds a Bachelor of Science in Business Administration (BSBA), with a focus on marketing and retailing, from The Ohio State University. Additionally, Lisa pursued studies in Consumer Merchandising/Retailing Management at Bowling Green State University, although the degree obtained is not specified.