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Arika Massey is an experienced marketing professional with a diverse background in strategic communications and project management. Currently serving as Marketing Manager for the Saginaw Bay Symphony Orchestra, Arika has successfully developed a comprehensive communications strategy to boost public engagement and ticket sales. Previous roles include Marketing Account Manager at LAIRE, where tailored marketing strategies were created for clients, and Partner Marketing Manager at bChannels, focused on developing successful marketing strategies for Veritas Technologies partners. Arika's earlier experience includes a significant tenure as Chief Executive Officer at Water Street Marketing, Inc., where agency growth and client relationship management were prioritized. Arika also has a foundation in project management from DDR Media Services and ownership of a virtual assistance business, solidifying a well-rounded expertise in marketing and client services. Education was completed at Saginaw Valley State University.