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Lori works with the client-partners to develop marketing strategies that boost lead generation and promote lead nurturing to meet and exceed sales and marketing goals. Drawing on her experience and skills in senior living, Lori works with senior living leaders to develop and manage compelling integrated marketing programs that resonate with target audiences, develop marketing tactics to build brand equity and generate leads/sales, develop competitive offerings for clients that deliver strong points of differentiation and advantage in the competitive environment, and recommend annual budgets based on real-time data trends and forecasting.