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Alex Tait is an experienced professional in customer experience and success management, currently serving as the Customer Experience Director at Sage since October 2013. In this role, Alex shapes the digital customer experience through the development and implementation of strategy based on customer insights, while driving improvements and achieving business objectives. Prior roles at Sage include Director of Customer Success, focusing on scalable operating models for cloud native products, and Head of Customer Loyalty and Retention, enhancing performance in subscription retention and cross-selling initiatives. Previous experience includes commercial management at Nixon Hire, where Alex devised marketing strategies to introduce new revenue streams, and sales operations management at PAL Hire Ltd, developing client relationships and managing a growing team. Alex began a career in recruitment with jjFOX, followed by education at Northumbria University, earning a BSc (Hons) in Psychology.