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Joe O'Rourke has extensive experience in sales and marketing within the radio and print advertising sectors, beginning as a copywriter at WPOE Radio from 1980 to 1985. O'Rourke contributed to the launch of WRNX Radio as the first sales person hired and managed advertising campaigns at the Daily Hampshire Gazette. Since 2006, O'Rourke has been focused on ad writing and managing radio campaigns at Saga Communications/Radio. O'Rourke has also developed skills in creating print campaigns at the Valley Advocate and has furthered education at Wizard Academy, completing courses in Ad Writing and Communications.